Gully Cricket is the New Market for Turf Owners

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Gully Cricket is the New Market for Turf Owners

Remember playing cricket with a plastic rolled ball and random stick being a child? Energy for playing cricket never drained during those times. Lack of a flat ground or good equipment never mattered. Gully cricket definitely raised talented players on the streets, but where did they all go?

‘Gully Cricket’ refers to a form of street cricket that is played in India and other parts of South Asia. It is typically played in small alleyways, streets, or other open spaces that are not official cricket grounds. The rules of gully cricket can vary depending on the location and the players and is generally considered a more informal and relaxed version of sport cricket, which allows the game to have fewer players than the sport. What makes gully cricket stay only in our memories is the challenges regarding the space and tools as the playing area is usually small and confined, as the boundaries are often set by the surrounding buildings or other structures.

 Bringing back gully cricket to a safer place is an incredible business opportunity as the people encourage sports and games in safer places, as the high demand for dedicated playing spaces and the potential for revenue generation through turf rentals is growing high. Playing gully cricket on artificial turfs provides the players safety reducing risk of accidents with enhanced playing experiences. Artificial turfs not only provide safe flat grassed playground space but also surround safe net fencing, which reduces the risk of missing balls outside the playground.

Gully cricket in safe turf grounds can increase the audience and player base for the game. It brings both players who have been hesitant to play on the street and audiences who may not have the chance to watch street cricket.

The possibilities of business growth for turf owners in India is significant as it attracts new audiences and generates additional revenue through ticket sales, concessions and merchandise. Since the rules of gully cricket is flexible, it allows the game to be played even with 6 players in a team which makes the game short, hence more games a day. They can host tournaments and leagues, which can attract sponsorship and media rights. Additionally turf owners can also offer training and coaching services for young players to develop their cricket skills and attract talent for the future.